Autonomy: Business accounts on Ezira are controlled by the votes of their cryptoequity holders and their Executive board. Executive board members are elected on the blockchain by their stakeholders.

Borderless and permissionless: Ezira businesses are able to operate globally using the peer to peer marketplace to sell products, and the decentralized exchange to raise equity and debt using cryptoassets. 

Promotion: Ezira businesses can easily convert followers into customers, by enabling rapid purchases directly from user wallets, and by purchasing post promotion to reach their wider engaged audience.